FitBliss Privacy Policy


Effective as of June 1, 2017. Updated on June 1, 2017.


FitBliss, Inc. (“FitBliss,” “we”, “us”, “our”) provides a health and productivity platform that enables entities to manage data associated with their users (the “FitBliss platform” or “platform”) and web and mobile application software and services offered by FitBliss, or a third-party vendor on FitBliss’s behalf, (collectively, the “FitBliss Services”) and the products and services offered by FitBliss’s many platform partners (“Platform Service Providers” or “PSPs”, collectively the “PSP Services”).


In connection with providing our Services to our customers, an entity has authorized Your access to the FitBliss Services and the PPS Services. In connection with providing its Services, FitBliss may receive personally identifiable information (“personal information”) from its customers and users may upload personal information into the Platform.  This Privacy Policy (“Policy”) sets forth FitBliss’ general privacy and security practices with respect to such information.  This Privacy Policy applies to the data that the FitBliss platform receives or collects as a result of your use of the FitBliss and PPS Services. Specifically, this Privacy Policy applies when you visit certain of our publicly-accessible websites, such as and any sub-domains and any other websites where this Privacy policy is posted, provided, however, that this policy does not describe how personal data is collected and processed by our customers or Employers and other third parties who obtain personal information directly from You or through Your use of third party services and products. This Policy also describes the choices available to You regarding the use of, Your access to, and how to update and correct Your Personal Information (defined below). FitBliss is committed to protecting the privacy and accuracy of the information we collect about You, including Your Personal Information, to the fullest extent possible.

Limit to Scope

FitBliss and its vendors collect information as needed to provide the FitBliss Services and PSP Services and, in most instances, have no direct relationship with the end users whose personal data is processed. If we collect information about you because you are utilizing the Services directly as an end user or if you otherwise interact with our customer’s instance of the Service, the terms of that relationship are governed by the Terms of Service and the terms of your relationship with our customer. See “Information We Collect on Behalf of Our Customers.”  In most instances, if you are an employee of one of our customers (Your Employer or the Employer of the person who invited You to the FitBliss Services, the “Employer”)) and would no longer like to be contacted by the Employer, please contact the Employer directly.

This Privacy Policy does not apply if you leave the FitBliss website or mobile application. When you go onto the PSP website or mobile application, you may be subject to the privacy policies of any PSP and Non-PSP third party. FitBliss is not responsible for the privacy practices or policies on such third-parties and we encourage you to read their privacy statements. If you go onto a PSP’s site from the FitBliss website or mobile application, You should read the PSP’s privacy policy.

Information We May Collect

Information We Collect on Behalf of Our Customers

Where we act as a processor in the collection of your personal data in order to provide the Services to our customers, we do not determine what information is collected. Instead, we are directed by our customers to collect certain data and we restrict our collection of data to solely those categories of data that our customers request and direct us to collect. FitBliss may collect from You, on behalf of our customers, the following information in connection with Your use of the FitBliss Services and PSP Services requested by Your Employer:

FitBliss may also collect certain non-personally identifiable information relating to You and/or Your use of the FitBliss Services and PSP Services (“Non-Personally Identifiable Information”), including aggregated, anonymized information concerning Your use of the FitBliss Services. For example, FitBliss may collect Non-Personally Identifiable Information regarding the pages and services that You access through the FitBliss Services, and information concerning the browser(s) and Internet platform service provider(s) used to access the FitBliss Services. For more information, see “Use of De-Identified Information and Aggregated User Data” below.

You may be asked to provide Personal Information when You use the FitBliss Services and PSP Services, or import data from and export data into various third-party applications, devices, and services into the FitBliss Services and PSP Services. Your Personal information may also be provided to FitBliss and PSPs by Your Employer or third-parties at Your request or instruction.


As Part Of FitBliss’s PSP Programs, The Personal Information FitBliss Or PSPs May Collect And Share With Each Other May Also Include:


Information We May Collect From Your Employer

In order to enable Your use of the FitBliss Services, You hereby authorize Your Employer to provide FitBliss Your first and last name, email address and employee ID. You also hereby authorize Your Employer to provide FitBliss Your date of birth, mailing address and user photo, and any additional information as required to provide certain options or additional services.

How We Use the Personal Information We Collect

FitBliss and PSP’s use Your Personal Information:

If required by Your Employer, we may provide, and You consent to FitBliss providing, Your Personal Information to third-party administrators (that have signed a confidentiality agreement with FitBliss or Your Employer agreeing to protect Your Personal Information) who will access Your Personal Information, de-identify it and create aggregated anonymous analytical data for Your company’s health and wellness programs.

Sharing Options

Some programs allow You to have a spouse, Domestic Partner (DP), other family member or other third person that You designate to share Your Personal Information with while using a FitBliss Services and PSP Services. Additionally, You are able to tag Your friends to follow them or allow others to follow You, adding comments and note, have conversations and otherwise share Your Personal Information. FitBliss is not able to remove comments, postings or content, once it has been posted by You or an individual following or mentioning You.


Third-Parties And FitBliss Platform Providers

The FitBliss Services may contain links to third-party websites and applications. If You disclose information to any third-party in connection with Your use of the FitBliss Services (including, for example, a third-party application provider using the FitBliss platform to provide independent goods and services directly to You), different rules may apply to their use or disclosure of the information You disclose to them. When You click on links You may leave the mobile or web location providing You the FitBliss Services.

If You order a device, application, or service on the FitBliss Services that is marketed or sold by a third-party, FitBliss may provide Your name and contact information to such third-party. Your payment information will not be shared with these third-parties. If You do not want us to share Your Personal Information with these third-parties, contact us at

FitBliss may share the information it collects from You, including Personal Information, with companies who provide services such as information processing, fulfilling customer orders, delivering products, rewards, incentives to You, managing Employer data, providing customer service, and conducting customer research or satisfaction surveys and other subcontracted services for FitBliss or Your Employer through FitBliss. These companies are authorized to use Your Personal Information only as necessary to provide these products and services to You and are obligated to protect Your information. For example, if You use a credit card in the FitBliss Store, Your credit card information will be shared with FitBliss’s credit card processing company.

Your Employer

FitBliss may, to the extent permitted under applicable laws including HIPAA (Health Insurance Portability and Accountability Act of 1996), provide Your Employer on an ongoing basis with data necessary to enable Your Employer to manage incentive, reward, and wellness programs, including providing points earned to administer subsidies and other benefits related accounting processes. This may include aggregated data related to program performance and population health to employers for the ongoing administration and evaluation of the programs. FitBliss will not disclose Protected Health Information (“PHI“) (as defined in HIPAA) to Your Employer.

As Required by Law

In certain situations, FitBliss may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also disclose Your Personal Information as required by law, such as to comply with a subpoena, bankruptcy proceedings, or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect Your safety or the safety of others, investigate fraud, or respond to a government request. Your Personal Information could be transferred to or acquired by a third-party in the event of a FitBliss merger or acquisition. You will be notified via email and/or a prominent notice on the Site, of any change in ownership, uses of Your Personal Information, and choices You may have regarding Your Personal Information. We may also disclose Your Personal Information to any other third-party with Your prior consent.

Cross-Border Transfer

Your Personal Information and the information collected by us with respect to Your usage of the FitBliss Services may be stored and processed in any country where we have facilities or service providers, and by using the FitBliss Services or by providing consent to us (where required by law), You agree to the transfer of information to countries outside of Your country of residence, including to the United States, which may provide for different data protection rules than in Your country. You authorize FitBliss to store Your Personal Information in a data center in the United States

Use Of De-Identified Information and Aggregated User Data

FitBliss, or designated third-parties subject to appropriate confidentiality requirements, may de-identify the Personal Information we collect, by removing any data from that information which could be used to identify, contact or locate an individual. We may provide such de-identified information to Your Employer, our customers, vendors and PSPs.

FitBliss, or designated third-parties subject to appropriate confidentiality requirements, may also generate aggregate usage information in order to understand how often and in what ways people use the FitBliss Services to provide You with an optimal online experience. Such aggregate data may derive from or incorporate Your Personal Information, but will not include information which could be used to identify, contact or locate an individual. If appropriate, FitBliss, or designated third-parties subject to appropriate confidentiality requirements, may provide aggregated data related to program performance and population health Your Employer for program administration and evaluation.

User Profiles and Submissions

Certain user profile information, including Your name, location, and any video or image content that You upload to the FitBliss Services may be displayed to other users to facilitate user interaction within the FitBliss Services. You may limit the profile information that can be seen by other by adjusting Your account privacy settings. Please remember that any content You upload to Your public user profile, along with any Personal Information or content that You voluntarily disclose online in a manner other users can view (on discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by others. FitBliss reserves the right to delete any comments it deems inappropriate, at FitBliss’s sole discretion. Your user name may also be displayed to other users if and when You send messages or comments or upload images or videos through the FitBliss Services, and other users can contact You through messages and comments. FitBliss does not control the policies and practices of any other third-party site or service.

Cookies, IP Address Tracking and Other Technologies

We, FitBliss, and our vendors (e.g., marketing partners), affiliates, or analytics or service providers (e.g., PSPs, online customer support providers, etc.), use cookies or similar technologies for the following purposes:

We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. You can control the use of cookies at the individual browser level, but if You choose to disable cookies, it may limit Your use of certain features or functions on our website or service.

Also, when we collect data, including personal data, from you in a transaction, we may extract some information about that transaction in a non-identifiable format and combine it with other non-identifiable information such as clickstream data. This information is used and analyzed only at an aggregate level to help us understand trends and patterns. This information is not reviewed at an individual level. If you do not want your transaction details used in this manner, you can disable your cookies at the individual browser level. We do not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to “Do Not Track” signals.

Passive Collection:

As is true of most websites, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

We use anonymous cookies to track information on your browsing history on our websites, and third-party advertising networks use this information to serve ads to you on our behalf on other sites throughout the Internet. 

Social Widgets

Our websites include Social Media Features, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

How to limit tracking technologies 

Limiting or Disabling Cookies

You can limit the collection of your data through the above-referenced technologies by setting your browser to notify you before you receive a cookie, giving you the chance to decide whether to accept or decline it, or you can set your browser to turn off cookies. However, by disabling or limiting your use of cookies, some features of our websites may not work optimally.

Also, even if you turn off cookies, web beacons and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information.


Our third party partners or vendors may use information gathered by tracking technologies, such as cookies to provide you advertising based upon your browsing activities and interests. If you wish to opt-out of retargeting advertising and restrict our or our third party partners and vendors from the ability to use anonymous cookies for the purpose of serving you interest-based ads, you may opt out by clicking here.

User Access, Choice, Correction and Deletion of Personal Information

FitBliss acknowledges that You have the right to access Your personal information. In situations where FitBliss has no direct relationship with the individuals, like You, whose personal data we, or our service vendors, process, if You seek access to Your personal data, or seek to correct, amend, or delete any inaccurate personal data You should direct Your inquiry to our FitBliss customer, (the Employer). In Instances where FitBliss has direct relationship with the individuals, like You, whose personal data we, or our service vendors, process, and if You seek access to Your personal data, or seek to correct, amend, or delete any inaccurate personal data, then You should direct Your query to FitBliss. If You are uncertain if You have a direct contract with FitBliss, You may contact FitBliss (by sending an email to and FitBliss will assist You with Your inquiry. If requested to remove or correct Your personal data we will respond within a reasonable timeframe. 

You authorize FitBliss to retain Your Personal Information that we process for as long as needed to provide the FitBliss Services and PSP Services to our customers and to comply with our legal obligations, resolve disputes, and enforce our agreements. FitBliss will retain Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. However, at anytime, You may request that FitBliss deactivate Your account and remove Your Personal Information in a commercially reasonable timeframe. You may ask FitBliss to deactivate Your account by sending an email to or to the Employer.

Our Commitment To Children’s Privacy

We do not knowingly collect any personal information from children under the age of thirteen (13) without parental consent, unless permitted by law. If we learn that a child under the age of thirteen (13) has provided us with personal information, we will delete it in accordance with applicable law.

Changes to Privacy Policy

We reserve the right to change this Privacy Policy. A notice will be posted on our website home page whenever this Policy is changed in a material way and we will change the “Effective Date” posted at the top so you know when the Privacy Policy was last updated.  We encourage you to periodically review this page for the latest information on our privacy practices. By accessing or using our Services or our website after we have placed such a notice, you have hereby consented to the new practice(s) and policies identified in the update.

Contact For Questions

Any questions about our practices with respect to your personal information, you can contact us at